S P E C I A L I S T I N S I G H T
Driven by advanced AI , the SmileMaker platform offers consumers a glimpse of their potential smile transformation within minutes . Accessible through the SmileDirectClub App , customers can use their smartphone ' s camera to capture images of their teeth , bite and alignment . The app then utilises AI to analyse SmileDirectClub ' s extensive data library of over 2 million smiles , providing a real-time 3D visualisation of the customer ' s potential smile transformation before they make their aligner purchase .
The SmileMaker platform is a testament to SmileDirectClub ' s dedication to democratising access to affordable oral care through AI applications and its commitment to building an innovative portfolio in the field . Developed by our in-house AI and Machine Learning Team , the technology seamlessly integrates artificial intelligent diagnostics and analysis into telehealth , capitalising on the convenience and accessibility of mobile devices .
The selection of the technology behind the SmileMaker platform was driven by its ability to facilitate realtime 3D scanning and visualisation of potential smile transformations . Its effectiveness in shortening the timeline from customer engagement to the purchase decision played a significant role in its adoption . Since its launch six months ago , thousands of customers have already taken advantage of the SmileMaker platform , testifying to its impact and widespread popularity .
What processes and criteria work for you when looking for technology to use for your user experiences ?
When it comes to identifying and implementing technology for our user experiences , we follow a structured approach that aligns with our company ' s innovative spirit . Building a technology product , particularly in a new and disruptive space , involves multiple stages . Initially , we formulate hypotheses and intelligently apply our expertise to the concept , much like how Apple approaches its innovations . While we may not have all the answers about what ' s right , we have a clear vision of where we intend to go .
Our process involves taking these ideas and swiftly putting them into the hands of our customers to develop Minimum Viable Products ( MVPs ). This allows us to gather valuable data and insights from real-world usage . By allowing the data to speak for itself , we can accurately gauge customer responses and needs . This approach ensures that we meet the customers where they are and make adjustments based on their feedback .
In essence , our strategy is rooted in active customer engagement and data-driven decision-making . This allows us to create user experiences that resonate with our customers while continuously striving to push the boundaries of innovation in the orthodontic field .
Is using 3D viewing a new technology for mobile ?
Yes , it is . The 3D view technology incorporated into the SmileMaker platform is a new and innovative addition for mobile devices . This technology was issued a patent in April of 2023 and is an upgrade from existing 2D remote scanning options .
The introduction of real-time AI in the SmileMaker platform enhances the overall digital experience by providing users with a more immersive and accurate visualisation of their potential smile transformation .
Would you say access to oral care technology like SmileDirectClub relieves the strained public dental health sectors ?
Access to oral care technology like SmileDirectClub can help alleviate the strain on public dental health sectors . Traditional dental care systems often face challenges such as limited resources , long wait times and geographical constraints that can hinder individuals ' ability to receive timely treatment .
In contrast , oral care technologies like SmileDirectClub offer a more accessible and convenient option for individuals seeking orthodontic treatment . By leveraging remote monitoring , telehealth capabilities and at-home care . These technologies reduce the need for frequent in-person visits and alleviate the burden on traditional healthcare facilities .
While these technologies do not replace the comprehensive care provided by traditional dental health sectors , they certainly complement existing systems by expanding access , enhancing convenience and allowing public dental health resources to be better allocated to more critical cases .
Considering you would have a finger on the pulse of this industry ; what technological advances in this industry can we expect to see in the next year ?
I anticipate several exciting technological advancements in the next year . The focus is predominantly on introducing at-home convenience tools that leverage smartphones or IoT devices . These tools will empower individuals to proactively manage and monitor their oral health through an intuitive interface , reducing the necessity for frequent in-person visits . This marks a significant shift toward a more patient-centric approach .
Furthermore , the integration of AI is set to play a larger role in this evolution . The healthcare system ' s openness to innovation and new business models will continue to drive advancements in this space . This supportive environment provides ample opportunity for the dental and orthodontic industry to embrace cutting-edge technologies and push the boundaries of what ' s possible . �
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