THERE ’ S NO DOUBT ABOUT IT – WE ARE CURRENTLY FACING A GLOBAL HEALTHCARE CRISIS .
S C R U B B I N G U P
THERE ’ S NO DOUBT ABOUT IT – WE ARE CURRENTLY FACING A GLOBAL HEALTHCARE CRISIS .
The pandemic showed pharmaceutical firms that collaboration and a platform to discuss and solve problems while exploring new opportunities can be hugely effective . It also opened their eyes to the fact that not all the cleverest people in the world work for them , and the potential of open innovation to find new opportunities and different ways of addressing old challenges .
Open innovation
Open innovation refers to the practice of seeking ideas from outside an organisation , effectively creating a long tail of innovation by accessing a global crowd of experts to solve various challenges . It has proved highly effective in many industries , including healthcare , pharmaceuticals and life sciences .
Businesses that have embraced an open innovation crowd have found they can tap into an infinitely powerful resource – customers , partners , experts , consultants , designers and more , all over the world . This way of innovating limits risk , speeds up progress and delivers lasting outcomes . Recent challenges at Wazoku include looking at innovative packaging for last mile medical supply delivery and finding ways of working to betters engage healthcare professionals , but these are just the tip of the iceberg .
Open innovation can play a truly significant role in shaping the future of healthcare and services across the Middle East . Here are just some of the areas in which it can improve :
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