D I G I T A L D I A G N O S T I C S
The 2023 HUAWEI European Health Survey , offers valuable insight into the attitudes and behaviours of European citizens concerning personal health . The research , conducted by Ipsos , uncovers the unrealised potential benefits of smartwatches across the region at a time when preventative care and democratisation of health information is more critical than ever .
“ Mental and physical health is top of the agenda for individuals and broader society ,” said William Tian , President of Europe , Huawei Consumer Business Group .
“ We set out to discover if European citizens were actively prioritising their personal health and if they recognised the key health metrics crucial to their overall well-being . Additionally , we sought to understand whether smartwatch users exhibited greater health awareness and healthier habits compared to non-users . Our research revealed some unsettling realities while unequivocally demonstrating the transformative influence of a health-focused smartwatch .”
A summary of some of the key findings of the report : I can ’ t get no ( health ) satisfaction
European interest in personal health is high , with equal focus on psychological well-being and physical health among respondents (> 83 % vs . > 82 %). However , overall health satisfaction remains moderate , with only half of the survey participants reported being content with their general health . Concerns regarding physical fitness ( 24 %), mobility ( 26 %), reduced energy levels ( 29 %) and a significant proportion being medically overweight or obese ( 46 %) were highlighted . In conclusion , the appetite and need for significant health improvement is clear .
Good intentions . . . disappointing outcomes
Research showed 91 % of people asked expressed a desire to enhance at least one aspect of their health-related lifestyle , aiming to improve an average of nearly four ( 3.9 ) healthy habits each . Stress reduction was the top priority for many ( 43 % of respondents ), followed by maintaining the correct weight ( 40 %), eating healthily ( 35 %), ensuring adequate sleep ( 35 %) and daily exercise ( 34 %). Despite these aspirations , 72 % of European citizens acknowledged requiring additional motivation or often losing motivation in adhering to healthy lifestyle habits .
SMARTWATCHES BRING POSITIVE CHANGE TO HEALTH WITH 87 % OF USERS ADOPTING NEW HEALTHY BEHAVIOURS
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