D I S S E C T I N G B U S I N E S S
In modern-day life sciences , patient-centricity will be the force driving precise medical interventions . Personalised medicine is gaining prominence as it promises to strengthen decision-making on prevention , diagnosis and treatment by decoding an individual ’ s genetic profile . In his piece , Subhro Malik , Senior Vice President and Head Life Science , Infosys , details how personalised medicine , driven by genetic profiling and technological advances , is revolutionising life sciences with tailored medical interventions for individual patients .
PERSONALISED MEDICINE :
THE TRANSFORMATIVE TREND REVOLUTIONISING LIFE SCIENCES
In personalised medicine , the focus shifts from treatment and cure to detection and prevention . Doctors can refine ongoing treatment and deliver precise medicine based on the patient ’ s genetic disposition . In departing from the long-standing ‘ one size fits all ’ approach of conventional medicine , personalisation gives patients access to medical care tailored to their unique genetic profile .
For instance , in cancer treatment , targeted therapy drugs can be designed to target the exact genetic mutation that is responsible for the cancer in a patient . These drugs are proving more effective than generic traditional methods such as chemotherapy and radiotherapy . A study published in the NIH ’ s National Library of Medicine found that the response rate to a particular targeted treatment for chronic myeloid
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