Intelligent Health.tech Issue 17 | Page 6

NEWS

INJURY EXPERTS WARN DRAGONS ’ DEN VIEWERS TO SEEK ‘ PROFESSIONAL ADVICE ’ BEFORE IMPULSE BUYING ON-SCREEN HEALTHCARE PRODUCTS

Following a contestant ’ s historical result in January , receiving offers from six dragons , Action for ME addressed an open letter to the chairs of two House of Commons select committees regarding the contestant ’ s pitch . The BBC temporarily removed the episode , due to ‘ unfounded claims ’ that suggested ear seeds aid myalgic encephalomyelitis ( ME ) recovery – but have since re-uploaded with a content warning . As a result , personal injury experts at Claims . co . uk discuss the consequences of misleading product purchases and provide four approaches to ensure wise purchases .

1 .
Consult with healthcare professionals
2 .
Conduct comprehensive product research
3 .
Read through reviews and customer experiences
4 .
Visit organisations and associated pages
A spokesperson at Claims . co . uk commented : “ When tuning into well-loved shows like Dragons ’ Den , there is a natural inclination to assume that products , like ear seeds , match the effectiveness claimed by their enthusiastic promoters . This can also be dangerous in the age of social media , where online advertisements , product placements and brand sponsorships seamlessly embed themselves into our daily media consumption . The allure of making impulsive purchases without due diligence becomes all too real .
“ With that in mind , conducting thorough research or , even better , consulting a healthcare professional before making purchasing decisions is incredibly important . In an era where misinformation can spread rapidly , investing time in professional advice will ensure that your health and finances are directed towards products that genuinely benefit you .”

VIVOO LAUNCHES NEW AT-HOME SMART UTI TEST AT CES 2024

Vivoo , the first wellness app to provide personalised nutrition and lifestyle advice based on at-home urine tests , announces the launch of its at-home digital Urinary Tract Infection ( UTI ) testing product at CES 2024 .

Recognised as a CES 2024 Innovation Awards honouree , the new at-home test takes just two minutes to complete . Customers download the app , urinate on the strip , and scan the strip to obtain results via Vivoo ’ s app , which are ready in seconds . Subsequently , customers can connect with a doctor to obtain a prescription if needed .
Vivoo ’ s new UTI test is a game changer by bringing an app – which is software as a medical device – to analyse test results via its deep learning image processing technology .
It gives gold-standard accuracy results , saves customers time , prevents confusion in readings , and digitalises the data so customers can share results with healthcare providers via the app , if instant treatment is desired .
Miray Tayfun , Co-founder and CEO of Vivoo , said : “ Our groundbreaking
product is set to revolutionise UTI diagnosis with convenient at-home testing , empowered by our userfriendly mobile app .
“ Vivoo goes beyond providing affordable wellness and diagnostic testing ; it ’ s a commitment to democratising healthcare , and ensuring global accessibility .
“ With the support of our customers and dedicated investors , we are driving innovation in software as a medical device space .”
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