ELLEN FLANNERY , EDITOR

For our cover story , we feature Mark Hitchman , Canon Medical Systems UK ’ s Managing Director , who discusses the company ’ s ‘ Made For Life ’ philosophy , emphasising partnerships , innovation and patient-centric care in shaping the future of healthcare technology .

“ Our philosophy ‘ Made For Life ’ is that we ’ re making products that save lives . We aim to enrich all the lives that we touch with our partnerships , we always want to add more value than we take out and those partnerships can be with hospital institutions or educational institutions , like universities , because we value all frontier knowledge .

“ That ‘ Made For Life ’ philosophy is about the integrity of our decision-making , that we ’ re always putting as much into the pot as we ’ re taking out and at the end of it , we ’ re trying to create lifesaving and life-prolonging solutions that hit that mark ,” said Hitchman .

The initiative , focused on raising awareness of the difficult symptoms of Inflammatory Bowel Disease ( IBD ), entailed an immersive 24-hour simulation that generated a deeper understanding of how the disease affects the daily lives of patients .

This month ’ s Editor ’ s Question delves into the current state and future of FemTech on page 25 . To glean valuable insights from experts , I ask : How can FemTech innovations effectively address the unique health challenges and needs faced by women across different stages of life ?

On page 32 , we take a closer look at the findings that suggest a blood test could lessen the requirement for PET imaging in specific patients with mild cognitive decline . This shift enables a therapeutic focus on causes unrelated to Alzheimer ’ s disease , thereby widening access to high-quality evaluation and driving down healthcare costs .

This month ’ s Under the Microscope now turns to PMS-supportive technology , where we hear from Andrey Abreu , CTO of MV , Brazil ’ s largest medical information company on page 60 .

We also have a range of ‘ Intelligent ’ pages , which feature the latest in Artificial Intelligence , cloud , wearable technology , robotics , security and Virtual Reality .

I hope you enjoy this issue and if you want to contribute to any future editions , please contact me .

Ellen Flannery , Editor

Read the full interview on page 48 .

We shift our Regional Focus to the Middle East on page 44 . Takeda , the patient-centric biopharmaceutical company , brought its global ‘ In Their Shoes ’ programme to the UAE .

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