S C R U B B I N G U P offering a significant advantage . We also see that when leveraging an additional inbound channel like compliant chat , HCPs reach out to the industry – initiating 30 % of conversations with reps looking for information .
Advanced analytics for clinical and medical data will become a key differentiator of speed to market
Commercial teams have been using advanced analytics for years to measure commercial impact . In R & D , sponsors employ armies of data scientists to analyse data , but it is still in the early days for clinical and medical teams when it comes to using analytics to select suitable trial sites or to drive patient enrolment . In 2024 , that will change as competition and external pressures like the Inflation Reduction Act drive an increased need for speed and agility in R & D .
Clinical and medical teams will leverage advanced analytics to help drive site selection , support patient enrolment and identify gaps in standards of care . In doing so , they will have a greater impact on how companies go to market than commercial .
Companies that can define the marketplace for their products , identify impacted patients , associate healthcare providers and move faster than the competition will win . Clean , connected data with a common architecture across customers , patients , KOLs and business operations will be a fundamental necessity to not only prove products efficiently and effectively , but also to lay the foundations for their future consumption .
As we venture into 2024 , the healthcare landscape is poised for transformative shifts . The convergence of technology , personalised medicine and data analytics will redefine patient care , making it more tailored , efficient and responsive than ever .
By embracing these advancements , healthcare providers and pharmaceutical companies stand at the forefront of innovation , ready to address evolving challenges and improve outcomes . The key to success lies in not just acknowledging these trends but actively participating in the evolution – nurturing a future where healthcare is not just a service , but a dynamic and beneficial experience for every individual . �
www . intelligenthealth . tech 69