Intelligent Health.tech Issue 21 | Page 23

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T H E L A B ' S L A T E S T

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GERMANY NETHERLANDS
Sidekick Health , announced the acquisition of PINK !, a pioneering digital health company specialising in cancer support and women ’ s health . This acquisition brings with it PINK ! Coach is the only permanently listed prescription digital therapeutic ( PDT ) for breast cancer within Germany ’ s regulated nationwide DiGA formulary . PINK ! Coach is a digital application developed to enhance health-related quality of life and health literacy , while also addressing the psychological , psychosomatic and physical effects of breast cancer .

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Announced at the HLTH Europe conference in Amsterdam , was the launch of MDA ’ s IDEA Studios , a new initiative led by the MSD Global Health Innovation Fund ( MGHIF ) and MSD ’ s regional teams to fund and collaborate with entrepreneurs and early-stage companies focused on delivering transformative healthcare solutions .

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