F E A T U R E
Mayra Hurtado , Cofounder of Hormony
data gives women the autonomy to make decisions about their health and understand their hormones to be able to make informed choices . However , although the industry continues to grow , consumers may not be aware of solutions that are available . This , in turn , gives employers an opportunity to get ahead of the game and position themselves as pioneers of their female workforce . Not only would this greatly benefit FemTech startups through strategic B2B partnerships with corporates who align with the wider mission of women ’ s health , but it would accelerate the pace at which hormonal health tech solutions reach the consumers it seeks to serve .
We ’ re at a watershed moment in FemTech as more startups broker workplace partnerships to provide the female workforce with solutions . From fertility to menopause , employers are increasingly catering to women ’ s health . Hormonal health could very well be the most important element , as it affects not only women ’ s daily cognitive function , but mental health , fertility , menopause and more . For younger generations of women who are more vocal about what benefits and policies they expect from employers , I anticipate that hormonal health will be a high priority . To support this next generation of talent while reducing productivity losses longterm , investing in women ’ s hormonal health technology is the right place to start . Employers , take note . �
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