Intelligent Health.tech Issue 25 | Page 50

S P E C I A L I S T I N S I G H T important that people or couples undergo this journey together .

aspects of their lives . Most women don ’ t actually understand the fundamental role that hormones play in every single aspect of their life . Of course , we understand it affects fertility and menstruation , but more importantly , it plays a role in sleep , metabolism , skin , hair , weight , mood and appetite . All of these different things are completely controlled by our hormones and it ’ s about educating women about the fact their hormones are fundamental to their everyday lives .

We track many aspects of our lives , from our skin , weight , sleep and calories , but we don ’ t track our hormones , which will give us far more insight into whether we metabolise those calories , whether we have a full night ’ s sleep , whether we can get pregnant or not , why we feel more awake or even feeling cold .

I ’ d also like to debunk the idea that fertility is a female issue . It is not . An exponential percent of infertility involves male factors . It ’ s

The other thing I ’ d love to debunk is that you only need to check your fertility , or you only need to do a fertility test , if you ’ re actively trying to conceive or you want children . Irrespective of your desire to have children , you should check on your reproductive hormones for all the aforementioned reasons . Your reproductive health does determine your overall health as a woman .

Looking ahead , do you see Hertility expanding into new technology realms , like wearables or other types of digital health monitoring ?

Yes , we ’ ve just partnered with Oura and we will continue to do partnerships with wearables . We are expanding into every reproductive life stage from preconception to postpartum , pregnancy to postpartum , to perimenopause and menopause , we are already doing this by serving pregnancy scanning and menopause consultations and prescriptions . I want us to be the one-stop shop for women ’ s health .

How do you envision Hertility ’ s role in shaping the future of accessible and comprehensive reproductive healthcare for women ?

We will shape the future by providing women with access to personalised information about themselves through our app , which we have just launched . We are very excited about the possibility of being able to log your symptoms for menstrual cycles , but also through our app , book a clinical appointment and book onward additional testing .

For us , Hertility is a data company . It enables us women to reach a faster diagnosis , much sooner , to understand their own reproductive health . And it ’ s through data that we have the best capability of transforming the current reproductive landscape . We have the ability to use real-world , modern women and data insights to transform our journeys to care . We are really excited about being such a fundamental end-to-end care pathway , from triage to testing , and diagnosis to clinical appointments . �

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