Intelligent Health.tech Issue 29 | Page 21

INFOGRAPHIC can derail any preliminary interest the billboard may have sparked .

Patients are no longer passively browsing ; they ’ re conducting thorough research before making their healthcare selections .
They look at star ratings , read reviews from fellow patients and look for evidence that they can trust their experience will be seamless .
They check for keywords about short wait times and an easy checkin process and even go so far as to scope out the parking situation , so they know what to expect on appointment day . The decisionmaking process is meticulous , with
51 % of patients reading at least six reviews before feeling confident enough to schedule an appointment with a new provider
To access the full report , please visit : How Patients Choose Their Doctors | 2025 Report From rater8 �
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