NEWS
AI THREAT WAKE-UP CALL: FIRMS UNPREPARED FOR NEXT-GEN CYBERATTACKS, SAYS LEVELBLUE
New research from LevelBlue, unveiled at the RSAC
Conference, reveals that only a small minority of business leaders feel ready for the rise of AI-powered cyberthreats, despite many expecting them to materialise. As Artificial Intelligence( AI) brings about excitement and transformative potential, the report reveals that organisations are forging ahead with innovations despite increased security concerns.
• 41 % of organisations say they are experiencing a significantly higher volume of attacks
• 61 % of cyber resilient leaders have allocated a cybersecurity budget to new initiatives from the beginning, compared to 46 % overall
• 53 % of cyber resilient organisations are committing significant investment to advanced threat detection
• 68 % say media reports of high-profile breaches have elevated cybersecurity on the C-suite agenda
Theresa Lanowitz, Chief Evangelist of LevelBlue, said:“ Our research shows that leaders are becoming more aware of the threats they face, and elevating cyber-resilience measures accordingly. However, they still underestimate the potential risk of AI-powered cyberattacks and have extensive work ahead to properly prepare and protect themselves.”
The LevelBlue Futures Report found that only 29 % of executives say they are prepared for AI-powered threats, despite nearly half( 42 %) believing they will happen. Additionally, just about onethird( 32 %) believe their organisation is prepared for deepfake attacks, even though 44 % are expecting them.
Additional key findings include:
• 48 % report needing to get better at defending against AI-powered cyber adversaries
EXPANDING HIMS & HERS IN EUROPE
Hims & Hers has announced that it will be acquiring ZAVA, a leading digital health platform in Europe, which will expand its presence in the UK and bring the Hims & Hers platform to customers in Germany, France and Ireland. It will establish its own branded presence, leveraging the robust ZAVA platform, in each of these European markets in the coming quarters.
ZAVA serves more than 1.3 million active customers and delivered nearly 2.3 million consultations in 2024 across the UK, Germany, France and Ireland. ZAVA has been a leader in introducing simple, accessible, digital-first access to high-quality healthcare across Europe, and it understands the region’ s needs. To ensure a world-class and localised experience, customers will have access to British, German and French healthcare providers in local languages.
Europe is establishing itself as forwardthinkers in how technology can transform healthcare. By acquiring ZAVA, Hims & Hers will be building on this framework, bringing the strength of Hims & Hers to a continent that values the transformative potential of digital health.
Hims & Hers provides prescription medications, over-the-counter medications and personal care products. Consumers consult licensed healthcare professionals and access treatments and products through the company’ s platform.
10 www. intelligenthealth. tech