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throughout a 24-hour simulation . Using a mobile app and an ‘ IBD kit ,’ participants engaged in common struggles , gaining insights into the disease ’ s physical and emotional challenges . Through role-play and interactions with actors , they gain valuable perspectives on how IBD affects patients ’ both professional and personal lives .

Although the simulation couldn ’ t fully replicate the experience , it is meant to foster empathy for individuals living with IBD . The initiative falls in line with Takeda ’ s people-first focus , which not only encompasses patients , but also caregivers , medical professionals , employees , and the wider communities in which they operate .

Of the esteemed participants was Sheikha Dr Alia Humaid AlQassimi , Aesthetic Gynaecologist at Al Garhoud Private Hospital , and Social Development Expert at the Community Development Authority , who commented on her experience in the simulation , “ The most unexpected realisation about the challenges that IBD patients face was the aroundthe-clock inconvenience of needing a restroom , as a result of the inconsistent bowel movements known to the disease . With the actors present as part of the simulation , I was able to feel the burden of being someone who is in constant need of special care . In addition to that , I was shocked to learn that the only solution to alleviate the symptoms in extreme cases is to undergo a colostomy , an operation that creates an opening for the colon through the abdomen .”

Dr AlQassimi further commented on the experience ’ s influence on her professional approach as a healthcare provider saying : “ The experience was a reminder that being patient-centred requires the utmost empathy and

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