USING A MOBILE APP AND AN ‘ IBD KIT ,’ PARTICIPANTS ENGAGED IN COMMON STRUGGLES , GAINING INSIGHTS INTO THE DISEASE ’ S PHYSICAL AND EMOTIONAL CHALLENGES .
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consideration for my patients . It is crucial to believe a patient when they express pain or discomfort , a point that ’ s been made so much clearer now that I ’ ve taken part in this programme . In the future , I hope to see initiatives like this being adopted across the country and wider region to ensure that awareness is raised for this challenging disease . This includes medical schools infusing a volunteering prerequisite for students as part of the curriculum , awareness programmes designed to teach children about IBD and other conditions from a young age , and the formation of support groups for those suffering from IBD and their loved
USING A MOBILE APP AND AN ‘ IBD KIT ,’ PARTICIPANTS ENGAGED IN COMMON STRUGGLES , GAINING INSIGHTS INTO THE DISEASE ’ S PHYSICAL AND EMOTIONAL CHALLENGES .
ones . The key here is to ensure the optimal environment that supports the highest possible quality of life for IBD patients .”
Dr Maryam Al Khatry , Founder of the Emirates Inflammatory Bowel Disease Society , confirms her full support for this pioneering initiative . She stressed that highlighting the challenges of this disease goes beyond the issue of awareness , as it is a call to everyone to consider those suffering from the symptoms of the disease and help them overcome its impact on their daily lives and work . “ As medical teams and individuals in this community , we are committed to promoting the spirit of unlimited support with the goal of further integrating those affected into our community . Through the Emirates Inflammatory Bowel Disease Society , we confirm our support for this vital initiative , and we stand by all initiatives that seek to improve the quality of life and enhance the productivity of individuals in our society .”
Ahmed Fayed , General Manager for Gulf countries and Lebanon , at Takeda , said : “ At Takeda , our commitment to addressing life-limiting gastrointestinal diseases is unwavering . Alongside our continuous work on innovative treatments within our gastroenterology portfolio , we recognise the significant impact programmes like ‘ In Their Shoes ’ can have on improving patients ’ lives . We take pride in cultivating advocates , both within our organisation and externally , who genuinely empathise with the disease , exemplifying Takeda ’ s dedication to a patientfirst approach .”
The ‘ In Their Shoes ’ initiative was first launched in the US with a 24-hour simulation during which dozens of Takeda employees learned about the condition in the most effective and profound way : by ‘ living with it .’ Following the success of the launch at the US headquarters , Takeda extended the reach of ‘ In Their Shoes ’ by organising more simulations across the globe , with the aim of spreading awareness and knowledge of IBD ’ s negative effects on its sufferers ’ daily lives . �
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