S C R U B B I N G U P
have little chance of asserting themselves in an increasingly competitive talent search environment in the future .
The basis : Digital go-to-market approach
For companies that want to make their talent search fit for the future , the following strategies are fundamental :
• Overcoming digital barriers : Many companies in the health and care sector are blocking the expansion of their digital reach , which is so important today , through outdated , sometimes even paperbased systems and infrastructures . This is costly and hinders Digital Transformation . Building a reliable and transparent database is one of the essential prerequisites for the digitalisation of your recruiting processes .
• Realign recruiting processes : Modern applicant management must meet the greatly changed expectations of younger target groups . The integration of digital technologies plays a key role here – it not only enables an improved approach to potential talent in the short term , but also creates the conditions for the development of further benefits for employees , which can also bind these talents to the company in the long term .
• Prioritise positioning : In an employee market in which traditional application channels are becoming increasingly less important and applicants are increasingly able to choose their employer , providers cannot avoid presenting themselves to potential applicants as attractively as possible , but also authentically . Through continuous , data-based benchmarking compared to competitors , providers continually gain valuable insights to evaluate and analyse their own positioning .
• Quick and easy contact as a ‘ must-have ’: A ‘ social first ’ approach is now mandatory – in order to reach talent efficiently , contact must take place exactly where they are : on digital platforms .
• Use efficiency advantages : If the targeted use of data analyses is implemented , providers have numerous opportunities to make applicant recruiting processes more cost-efficient – savings that in turn create scope for making working conditions more attractive for employees .
Insight into practice : Reach qualified applicants in a targeted manner
Aiutanda , an association of outpatient healthcare companies founded in 2017 and operating throughout Germany , wanted to reorganise its application process by
68 www . intelligenthealth . tech